CESI successfully concluded its 3rd training and exchange meeting with young trade unionists in the frame of its ‘WEP‘ project (Workers Exchange Programme), this time on communication and social media. Held on February 2, 2024, in a hybrid format both in Brussels and online, the event brought together young participants eager to delve into the nuances of effective communication strategies in the realm of trade unions.

The session commenced with warm welcomes and insightful introductions by Marcello Pacifico, President of CESI Europe Academy, and Klaus Heeger, CESI Secretary General.

Participants then embarked on a journey of skills enhancement with Luc Viehé, Coordinator of ‘WEP’ & Vice-president of CESI’s Expert Commission on Education, who shared valuable insights into public speaking and communication tailored specifically for trade unionists.

Jürgen Noack, Managing Director of PLUX Consulting, took the stage next to illuminate attendees on the intricacies of leveraging social media platforms for effective communication strategies at both national and European levels. His expertise shed light on the evolving landscape of digital communication and its significance in advancing the goals of trade unions in contemporary society.

The event also provided a platform for internal reflection, as Tilemachos Dafnis, CESI’ Policy Advisor, elucidated CESI’s communication channels and its ongoing campaign on the European elections.

Furthermore, Ettore Michelazzi, Coordinator of ‘WEP’, and Marcella Migliori, Project Manager & Policy Advisor at CESI, provided valuable insights into the practical aspects of the Workers’ Exchange Platform, offering participants a glimpse into the final phase of the project.

Overall, the event served as a testament to CESI’s commitment to equipping its members with the necessary tools and knowledge to navigate the complex terrain of communication in the modern age, fostering solidarity and effectiveness within the trade union movement.